The NHL had plenty to celebrate this season, including a 100th birthday and the first expansion team in more than a decade. But the action hasn’t just been fun for players and fans. As the field of Stanley Cup contenders narrows, the league is also on pace to have one of its biggest years for...
The barriers to entry for recreational running and jogging are among the lowest of any sport. A good pair of sneakers and comfortable clothing are all you really need to get in the game. And millions of Americans hit the pavement every day.
Tiger Woods is one of the most recognizable celebrities in the world, and a favorite contender for the coveted green jacket at the 2018 Masters. Among past and present sports figures in the U.S., Woods ranks third in awareness behind only Michael Jordan and Muhammad Ali.
At the halfway point of the 2017-2018 season, the team uniform providers of the top 40 football clubs in Europe had received more than 80 billion social media impressions, providing $70.6 million in QI media value.
At the recently concluded 2018 Winter Olympics, 43% of medals up for grabs were in events open only to women, while men solely competed in 48%. This represented the narrowest gender gap in Olympic history.
With more ways to connect to media than ever before, sports still capture our heart strings—and our attention. Brands are eager to tap into sports’ attentive audiences, and many are dedicating big budgets to do so.
According to preliminary results, the telecast of Super Bowl LII on NBC drew an average TV audience of about 103.4 million viewers who tuned in to watch the Philadelphia Eagles take on the New England Patriots.
On Sunday, Feb. 4, the Philadelphia Eagles will take on the New England Patriots, and while the teams are practicing before the big game, consumers around the country are putting their game faces on.
The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rightsholders.
It’s no secret that winning helps boost the endorsement power of professional athletes. But in 2017, some of the biggest names in sports were able to elevate their celebrity status and marketability even when they weren’t competing.