Insights

Slap Shots and Sponsorship: NHL by the Numbers

The NHL had plenty to celebrate this season, including a 100th birthday and the first expansion team in more than a decade. But the action hasn’t just been fun for players and fans. As the field of Stanley Cup contenders narrows, the league is also on pace to have one of its biggest years for...

Esports, Jump In or Miss the Mark

The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rightsholders.

Tops of 2017: Pro Athlete Marketability

It’s no secret that winning helps boost the endorsement power of professional athletes. But in 2017, some of the biggest names in sports were able to elevate their celebrity status and marketability even when they weren’t competing.