The relationship between a consumer and a mobile device is often an intimate one, with a lot of the characteristics of a long-term relationship. These days, being a connected consumer isn’t a trend, it’s a way of life.
Networks are the backbone of every wireless carrier and are the most important reason a consumer selects and keeps a wireless provider. That’s why measuring the effectiveness of network speed is essential to the success of the players, marketers and advertisers in the industry.
Increasingly, pet owners are moving from expectations of “high quality” to “humanized”; that is, they desire pet food options that address the same health concerns currently influencing human food production.
In an age of technology advancement, UBI and telematics have played an integral part when we examine the future of the auto insurance market. And UBI is quickly gaining traction, particularly among younger drivers.
79% of wireless subscribers in the U.S. say they text in general, and U.S. smartphones users 18 and older spend 4 hours and 39 minutes on communication apps each month. So the question today isn’t if you can reach someone with a mobile message. It’s when and where.