How to Develop Pricing and Promotional Strategies That Win
Develop a collaborative approach to pricing and promoting your pet products by gaining insights into your retail partners and creating win-win promotions.
Plan for Peak Performance: Using Data to Improve Your Marketing and Promotions Planning
You need more than a great sell-in story to keep your CPG product performing once it’s on shelf. Learn how the right data can optimize your CPG promotions.
Predicting the COVID-19 Behavioral Reset
In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today’s prolonged timeline of crisis, there are other factors driving consumer behavior transformation.
Make Your Trade Go Further
In the final session of our “Remotely Interesting” at-home learning series, we reveal how Nielsen machine learning and analytics is identifying critical insights around pricing and promotions that will help you.
Infographic: 3 Strategies for Breaking Down Operational Silos
CPG brands and manufacturers struggle with internal silos that hold back innovation and revenue growth. Learn how the right syndicated data, and planning tools can help unify teams.
Evaluate Your Assortment, Pricing and Promotion in 11 Steps
CPG Brands: Our worksheet can help you and your team assess your current strategies, and identify areas for improvement and action. Download your copy today.
Infographic: 3 Ways Manufacturers can to Optimize Growth Strategies
Discover the importance of using retail data to develop growth strategies and maintain successful category leadership in this infographic for CPG manufacturers.
Adapt Your Shelf Strategies During Disruptive Times with Retail Data
Download our article for CPG manufacturers and to learn how to optimize assortment, trade promotions while establishing market opportunity to increase revenue.
Cracking the Assortment Conundrum
A look at the state of the shelf and tips for fine-tuning assortment strategies to capture in-store decision making.
The Risk of Staying Static in a Fast-Paced Economy
How prepared would you be if inflation took hold again? In some ways, it has already started. Learn how to build price and promotion strategies for a fast-paced economy.