Beyond SVOD: Capitalizing on the Growth of Ad-Supported Streaming
Watch this on-demand webinar to gain insight into today's streaming landscape, nation-wide streaming TV viewership trends and takeaways to adapt ad-supported video on demand (VOD) streaming for success.
Ballot Box Breakdown: Looking At The U.S Voter and Media
As election night draws near in the U.S., political candidates will sharpen their messaging for the battlegrounds of the upcoming presidential and vice-presidential debates. Americans and pollsters alike will be asking the same questions about who will vote.
Nielsen Estimates 121 Million TV Homes in the U.S. for the 2020-2021 TV Season
Nielsen National Television Household Universe Estimates for the 2020-2021 TV season increased to 121 million TV homes, up from 2019.
Total Audience Report Series
Welcome to The Nielsen Total Audience Report hub, which features the latest reports, data and insights related to the report series. Discover how audiences are connecting with media today and how this is shifting our culture, as well as the advertising and media industry.
Balancing Act: With More Time at Home, Work Days and Media Habits Merge
Despite being thrust into the work-from-home experience with little prep time, new remote workers not only adapted, but quickly became comfortable with this new reality. Some are even thriving.
Nielsen Annual Auto Marketing Report: Drive Connections with Multicultural Consumers
When it comes to deciding to buy a new vehicle, multicultural consumers follow a unique and distinct path-to-purchase. Understand how these shoppers stand apart when they embark on a journey to purchase a new vehicle to use ad dollars as wisely as possible.
Paving Our Path Forward: Innovating Linear Ad Delivery for the Future, Now!
When most consumers think about their media consumption, they’re quick to recall their favorite TV program, a new video game they’re into or the last Netflix original they saw. Rarely—if ever—do ads enter the conversation. This isn’t surprising, but it undersells the significance that ads...
A Pandemic Dilemma: Stop Advertising or Maintain Brand Equity Through a Cause
Consider this: Advertising cuts could mean an extended recovery period for the media market. Brands that go totally dark for the rest of 2020 could be facing revenue declines of up to 11% in 2021.
Adapting Advertising to a New Normal: Insights, Trends and the Path Forward During COVID-19
As people adapt to a new way of living during COVID-19, companies are tasked with reevaluating how to reach them with the right message at the right time across platforms. As an advertiser, agency or publisher, how can you adapt your strategy to enable short-term and long-term success for your...
Become the Brand that People Remember: How to Increase Share of Market in Uncertain Times
Even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.