Nielsen Global Shopping Report: Factors That Impact How We Grocery Shop Worldwide
Price is not the only consideration that weighs heavily on consumers’ minds when grocery shopping. Health factors, product availability and in-store services are also important considerations. New findings from a Nielsen online survey of respondents from 56 countries around the world provide insights into how 16 various factors impact grocery purchases in the last year. Manufacturers and retailers armed with this knowledge can fine-tune strategies to better align with what matters most to consumers—and what does not.