While traditional media still holds strong for the Single White Female Voter, the importance of digital in reaching this key voter segment can been seen whether its enhancing the reach of traditional mediums via their digital audiences or reaching out directly to her via internet advertising/content, social media or digital video displays. This infographic highlights media habits of the Single White Female Voter to show which media strategies might help encourage her to vote at the polls.

Traditional media promises to provide the backbone for political campaigns working to engage the African American Voter. But campaigns have opportunities with digital and out of home via specific social media and video display networks. This infographic highlights media habits of the African American Voter to show which media strategies might help encourage voting at the polls.

Black achievements have a history of being erased in media. As viewers, content creators, storytellers and journalists, we must work to expand the narrative.