Sudden shifts in consumer buying patterns have FMCG/CPG manufacturers struggling to keep up with new trends and plan effectively.
Our new e-book, “Consumer Pattern Shifts: How to Identify and Act on Emerging Trends,” explores how a more complete analysis of consumer behavior can help you adapt in an unpredictable climate and prevent losing market share and sales.
Knowing which trends will become habits is critical. Consumer goods stockpiling won’t continue forever, but the popularity of click-and-collect services is here to stay.
This e-book shows you how to recognize the difference. It also explains:
- How to get a complete picture of consumer behavior through weekly analysis of sales patterns and consumer sentiment.
- Why it’s important to understand behaviors across channels, rather than viewing them in isolation.
Recognizing consumer patterns and the motivations behind them can help you maintain supply, keep your products on the shelves and better plan for future needs.