Private Brands Outlook: Flash in the Pan or the Real Deal?
Nielsen expert Todd Hale provides an update on the latest private brand sales trends to see where private brands are finding success – and where they are not. He also examines how diverse population segments have connected with private brands and what we can expect from private brands in the years to come. Highlights of the webinar include discussion of:
- Key attitudinal and behavioral connections that resonate with today’s shoppers
- Channel similarities and differences, from grocery to drug and C-stores
- Recent retailer innovation, from pre-store to in-store