As the nation’s Latino population recently reached a record 55 million, the importance of this demographic group in the 2016 election has become even more apparent. How can campaigns effectively communicate with and persuade this tremendously influential voter group?

Watch political consultants, Mike Madrid, partner, GrassrootsLab, and Roger Salazar, president, Alza Strategies, along with Nielsen’s Don Lowery have a candid conversation about how to nurture, where to connect with, and how to drive Latino voters to the polls in 2016.