Everyone knows reaching the 120-million U.S. multicultural population is critical to a brand’s success, but the opportunity just got bigger.  Listen to Monica Gil and Vanna Tran as they show you how to capture a greater piece of the multicultural prize than you have today. They’ll share:

• How multicultural success can be more cost efficient over time.
  
• Which categories have multicultural Super Consumers – where they fall in the top 10% of households who drive at least 30% of sales, 40% of growth and 50% of profits.
• How to use Super Geography clustering to pinpoint the most resourceful activation strategies 
• How understanding the media habits of multicultural Super Consumers can drive ROI.