Webinar: Breaking the Silos – Best Practices to Connect Shelf and Promotion for Big Retail Outcomes
Webinar: Breaking the Silos – Best Practices to Connect Shelf and Promotion for Big Retail Outcomes
Assortment and pricing strategies no longer have to be made in silos. Combine in-store observations, predictive models and financial simulations to easily gain insights to inform your in-store promotional principles. Hear how one beverage alcohol client drove strategy changes and developed specific retail business plans to make an impact at the shelf!
Morgan Seybert shares:
- Best practices for breaking internal departmental silos through increased communications and quantitative reasoning
- How to work smarter, not harder, through optimizing your promotion principles across channels
The webinar materials are available for download at the end of the video.
https://develop.nielsen.com/us/en/insights/webinar/2016/webinar-breaking-the-silos-best-practices-to-connect-shelf-and-promotion/
