Statistia estimates this year’s revenues for U.S. direct insurance carriers will reach an all-time high of roughly $470 billion dollars. As the world becomes more digital savvy, capturing those dollars and keeping insurers satisfied relies on innovating your products and services to meet evolving consumer demands.
Acquiring new customers is expensive. So knowing your customers, what products and services they want and the channels they use is mission critical to maintain existing customer relationships and minimize attrition.
This webinar covers what’s happening in the competitive insurance landscape; how consumers interact with insurance brands; what channels consumers use for which products and services and who they are; and strategies to help you satisfy existing customers and attract new ones.