Webinar: The E-Commerce Measurement and Analytics Playbook
E-commerce is big business, and getting bigger every day. In fact, by 2019 retail e-commerce will lead brick-and-mortar sales growth by a margin of three to one.
Nielsen is working with Profitero, the leader in e-commerce analytics, to provide capabilities in this space. You’ll come away with a playbook to link e-commerce sales measurement and digital shelf insights for specific actions to improve your performance.
https://develop.nielsen.com/us/en/insights/webinar/2016/webinar-the-e-commerce-measurement-and-analytics-playbook/
