We all know we need to make better trade decisions. But that’s easier said than done. Just ask Kya Laulainen, Trade Planning Lead at General Mills, Inc. With category trends declining, General Mills had to find a better way to manage trade with retail partners. Yet, the manual, inconsistent and laborious process of reaching recommendations made it nearly impossible to create systematic improvement. Sound familiar? This situation is all too common for FMCG manufacturers.
In this webinar, Kya and Lana Busignani, EVP Marketing and Sales Effectiveness at Nielsen, explore how accessible, flexible, account-specific analytics can make better decisions not only possible but systematic for any manufacturer. Based on Kya’s experience, you’ll learn how your company can succeed on the path to making profitable trade decisions everyday.