Watch this webinar to learn how brands and creative agencies can develop more targeted influencer campaigns through deeper insights into who a celebrity's fans are and what they do.
Learn how to optimize digital product development and digital advertising communications for maximum impact with a target audience and acquire these target consumers with specific trade-offs and during moments of struggle.
Watch this informative Webinar to gain insights that can ensure you are maximizing opportunities across media options to reach the right audience at the right time on the right platform.
Gain insights from three recent, ground-breaking Nielsen studies that reinforce the important role that neuroscience plays in gaining a deeper-level of understanding of consumers’ response to advertising.
How do #fitspirations and shockumentaries figure into what we eat and drink? Hear Jordan Rost, VP, Consumer Insights and Andrew Mandzy, Director of Health and Wellness Strategic Insights as they investigate how our view of health and wellness is changing and the media's influence on consumer...
Discover why including Spanish-language advertising is critical in today’s go-to-market strategies to reach and engage a considerable portion of the U.S. Hispanic population and secrets for achieving higher ROIs.
During this webinar, three experts cover the 'best practices' for using buyergraphics to help you effectively plan, activate and measure a better media strategy.
Today’s consumers create countless data points. Those data points tell us a story about consumers’ wants and needs, likes and dislikes, attitudes and behaviors. These types of insights are instrumental in discovering the creative that will inspire action with an advertiser’s best consumers.
The first webinar in Nielsen's "How Data Drives Creative" webinar series showcases how creative agencies can harness social TV ratings and align their client’s brand with the most impactful celebrity spokesperson.
During this webinar, two political experts provide a “how to” guide to capturing your share of local political ad spend.