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Behind the Scenes of the World’s Largest Global Consumer Confidence Index

Who’s ready to spend? Who’s window-shopping? Who’s saving for the future? How do we feel about our job prospects? The answers to these questions can be found in the quarterly Nielsen Global Consumer Confidence Index Report, summarizing the results of the world’s largest consumer sentiment survey, the Nielsen Global Consumer Confidence Survey, representing nearly two billion people across 60 countries and 15 time zones.


By pinpointing how attitudes and desires are driving consumers’ purchasing habits, we can help companies, economists and industry decision makers better anticipate trends around the corner. “The strength of the Nielsen Global Consumer Confidence Survey is that it provides a single indicator of consumer sentiment towards the current economic situation, as well as intentions and expectations for the future, across the 60 countries we track,” said Kathy Mancini, Senior Vice President, Nielsen. “It’s the industry gold standard.”


The survey measures consumer attitudes about the job market, spending intentions and changing habits. Twice a year, we ask additional questions to gain a deeper understanding about consumer sentiment on timely topics such as: loyalty, new product innovation, health and wellness and online shopping. The results give international fast-moving consumer goods (FMCG) companies, retailers and media outlets insights into the attitudes and behaviors as it relates to the ever-changing global retail, media and technology landscape.


The Nielsen Global Consumer Confidence Survey is an online survey of more than 30,000 respondents across countries in Africa, Asia-Pacific, Europe, Latin America, the Middle East, North America and Sub-Saharan Africa. We use age and gender quotas to ensure the results are representative of Internet users. Because we’ve conducted the survey since 2005, we can provide a consistent benchmark to compare how consumer attitudes across countries are changing over time.


The Nielsen Global Consumer Confidence Index is trusted and used by international economists, FMCG companies, retailers and media news outlets to keep track of consumers’ attitudes and behaviors. It provides a complete snapshot of the fast-paced and ever-changing consumer, media and technology landscape.


We make it easy to access the valuable information contained in the report, by providing the information in a variety of formats: a global report available for download and the newly launched Nielsen Global Consumer Confidence Trend Tracker, an interactive tool that allows you to easily visualize and trend 10 years of data by country. The tracker gives you the power to create dynamic historical views by region, country and time period to discover consumer trends, compare markets and reveal insights. Comprehensive data sets for each region and country are also available upon request.