As we kick off the new year, there’s no doubt that health and wellness is on the minds of consumers, retailers and manufacturers, and for good reason! The U.S. population is aging, health care costs are rising, and the incidence of chronic diseases like diabetes and digestive health issues is increasing. With consumers increasingly focused on their health, they’re also demanding more from the food they consume, including more transparent labeling and less processed foods. And they’re leveraging the total store to find wellness by shopping for personal care, health care and traditional food products.
Retailers, manufacturers, health care providers and even the government have reacted to the evolving health needs of consumers, but there is more work to be done. This is not a one-size-fits-all approach, as consumers across groups think about their health and wellness differently.
With this in mind, we’re helping our consumer packaged goods (CPG) and retail clients stay ahead of the latest health and wellness trends to meet evolving consumer needs. Nielsen’s Health & Wellness Growth & Strategy business is combining the power of measurement and analytics in retail and CPG sales with capabilities that dig deeper on health, specifically focusing on the opportunities to win across the total store—including center store, perimeter (fresh departments), pharmacy/over-the-counter (OTC), personal care and in-store health care services.
Andrew Mandzy, director of strategic insights for the Health & Wellness Growth & Strategy business, is helping Nielsen clients follow the path to purchase along the total consumer health care journey. In an upcoming webinar (register to tune in on Jan. 12, 2017), Mandzy will share his outlook on what health and wellness trends are rising to the top today and how these trends will impact tomorrow’s success for food, personal care and OTC manufacturers, as well as retailers.