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On the Record With Mariko Carpenter

Asian Americans are the fastest growing diverse group of consumers in the U.S. Asian American women are leading of this growth and are also playing a big role in the influence of Asian culture on the overall mainstream. Asian American women are young, digitally savvy and are open to trying new brands and products. And Asian influences can be seen in various industries including beauty, fresh foods and media.

Andrew McCaskill, Senior Vice President, Global Communications and Multicultural Marketing, recently sat down with Mariko Carpenter, Vice President, U.S. Strategic Community Alliances, to discuss how Nielsen’s latest report on Asian American consumers is a game changer for the marketplace.