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Enabling Faster Data-Driven Decisions with Friday Morning Data

The fast-moving consumer goods (FMCG) industry is changing overnight, and we know that retailers and manufacturers can’t wait to make decisions. Our clients need data today—not tomorrow—to keep up and get ahead.

To help our clients respond to today’s quickly changing market, we’re now providing Friday morning data delivery. Faster data means our clients can be more nimble and pivot with market pressure.

For the first time anywhere, we’re making market data available ahead of the weekend. Historically, wait times for weekly retail sales performance data industry wide have often carried through the weekend and into the early days of the following week. With the delivery of data first thing on Fridays, we will provide our clients with the earliest read into the retail and consumer goods marketplace, enabling them to identify and move on market trends, sooner.

Access to this enhanced data delivery option will enable both retailers and manufacturers to end the week more informed so they can more effectively strategize for the week ahead and stay in front of competitors through quick, data-driven decisions. At the same time, our clients will have the first read into the industry, strengthening their own position to compete in a competitive market.

“Now more than ever, speed of data is imperative. Earlier data delivery leads to faster data-driven actions,” says John Tavolieri, President of U.S. FMCG and Retail and Chief Technology and Operations Officer at Nielsen. “For our clients, we saw the need to fuel faster decision making, and we are proud to be the first data provider within our industry to bring-to-market our Friday morning data delivery.”

Our Friday morning data delivery will provide retail and FMCG companies advanced access to weekly sales performance data reporting on volume, market share, distribution, price and promotion metrics across all Nielsen’s Total U.S. All Outlets Combined (xAOC) channels. These are inclusive of grocery stores, drug stores, mass merchandisers, select dollar stores, select warehouse clubs and military commissaries (DeCA).

Subscription to our Friday morning data delivery is now available. Learn more about our data delivery capabilities here.