Nielsen’s five-prong Diversity & Inclusion strategy is designed to infuse diversity and inclusion (D&I) into everything we do. But it’s also flexible enough to allow us to fulfill that mission in a way that’s tailored to each of the more than 100 countries where we operate. Definitions of diversity must be market-specific in order to be effective. That’s why we focus on creating regional D&I action plans that allow for our associates to take the core principles of our strategy and adapt them to the unique needs of their markets.
These efforts have paid off in Europe with two prestigious industry recognitions.
Inclusive Top 50 Companies in the U.K.
Nielsen was ranked No. 19 on the Inclusive Top 50 Companies in the U.K. We have been named to this list for two years running, and our placement at 19 is a six-place improvement over 2017.
This year has been full of milestones for D&I in the U.K. led by several standout efforts from our employee resource groups (ERG). This includes our Multinational Organization Supporting An Inclusive Culture (MOSAIC) ERG, which was created to celebrate the diversity within our offices—after all, our employees hail from 57 nationalities in our Oxford, U.K., office alone. In 2018, MOSAIC continued to provide support and resources for non-U.K. nationals in the wake of evolving Brexit legislation, as well as host numerous internal employee engagement events and client engagements that further infuse D&I into our culture and business in the U.K.
Our Women in Nielsen (WIN) ERG is another standout group in the U.K. WIN has developed a mentoring program so successful and engaging that best practices from it are being exported throughout our global offices in our new cross-functional mentoring program, called myMentor. WIN has also engaged with major clients like Tesco and pushed to expanded our maternity benefits.
Finally, the U.K. branch of our LGBT+ and allies (PRIDE) ERG also made significant progress in 2018. The group has joined the Stonewall Diversity Champion Programme, supported the launch of Coca-Cola’s own LGBT+ ERG and led an internal transgender awareness week to increase our organization’s IQ around LGBT+ issues.
“Nielsen’s U.K. offices are a shining example of the diversity of thoughts, skills, backgrounds and experiences present in our global workforce,” said Paul Walker, Managing Director, U.K. and Ireland for Nielsen. “Our leaders both within and outside our ERGs have raised the bar to ensure we’re leveraging that diversity to drive better results for us and our clients.”
NatWest Polish LGBT+ Awards
Nielsen was named the LGBT+ Supporting Employer of the Year at the inaugural NatWest Polish LGBT+ Awards. The award is a recognition of the work of PRIDE in Poland, which has worked tirelessly to ensure our LGBT+ policies and practices are aligned with global best practices and that our LGBT+ associates are empowered to bring their whole selves to work.
A key highlight from our work in PRIDE Poland is the creation of an LGBT+ consumer report for the country, “Rainbow Zloty,” which revealed that LGBT+ consumers in Poland make up 10% of the total population, wield significant buying power and spend nearly five hours per day online (30 minutes more than the average consumer). The report also shows how we’re leveraging our measurement portfolio to tell diverse consumer stories that engage both our clients and the communities where we live and work.
“Nielsen’s commitment to supporting LGBT+ associates in all the markets we serve is steadfast,” said Karolina Zajdel-Pawlak, Managing Director, Nielsen Poland and Sponsor of our PRIDE ERG in Poland. “Our recognition as an LGBT+ leader in Poland is a signifier of how far we’ve come. We’re now tasked with the responsibility of being leaders in this space for our clients and communities, and continuing to drive innovation in our policies and practices to ensure they remain aligned with industry standards.”