Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen at Radio Ink Hispanic Conference: The Podcast Landscape and Cross-platform Opportunities
Nielsen was a sponsor and presented findings at this year’s Radio Ink Hispanic Conference.
Nielsen At Podcast Movement 2020: Opportunities In A Skyrocketing Industry
Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021.
From left to right: Shaena Leuthe, Cheryl Grace, Kym Graham, Jasmine Elliott, Lakeya Jefferson, Charlene Polite Corley, Octavia Phillip, Lauren Harris, Janay Sylvester, Courtney Jones, Sandra Sims-Williams.
Black Enterprise Women of Power Summit Inspires a New Circle of Women at Nielsen
For the first time this year, Nielsen sponsored 10 Black women associates to attend the Black Enterprise Women of Power Summit, a three-day professional leadership conference designed for executive women of color.
7 Tips for CPG Manufacturers from Category Management Experts
Two sessions led by Nielsen at the recent Category Management Association (CMA) annual conference discussed the implications of operational silos in the face of ever-changing consumer tastes and offered practical strategies for increasing agility.
AdExchanger’s Industry Preview: What 2020 has In-Store for Marketing Technology
Chief Product, Technology, & Operations Officer of Nielsen Global Media, Karthik Rao, took the stage at last week’s AdExchanger’s Industry Preview in New York to share how Nielsen is innovating to better serve the evolving media industry.
Nielsen at Natpe 2020: How Nielsen’s Cross-platform Measurement Fuels Impressions-based Selling
During the 2020 National Association of Television Programming Executives (NATPE) Conference in Miami, Nielsen hosted a panel discussion moderated by Catherine Herkovic, EVP and Managing Director, Local Television, called “How Nielsen’s Cross-Platform Measurement Fuels Impressions-Based Selling.