WELCOME TO THE CHICAGO LAB
At Nielsen, we strive to provide the most complete understanding of what consumers watch and buy, and Nielsen’s Consumer Neuroscience team is looking for people like you to participate in a paid market research study! This new and innovative field uses academic neuroscience principles to study marketing and advertising content. For a closer look at what you can expect with our studies, continue reading below!
You are eligible to participate in our studies once every 3 months and will be invited to come back if you qualify for a current study. To check when you last participated with us, please feel free to reach out via phone or email. New study opportunities are posted on Facebook, Craigslist, and sent through an email blast for past participants. We will contact you if you qualify for a study to get you scheduled.
Upon completion of the study, you will be paid $75 (or the amount stated in your confirmation email) in the form of a pre-paid Visa gift card. Prepaid Visa gift cards are activated after study completion and can be used right away, similar to a debit card.
Apply now, and if you qualify for a study, someone will contact you to schedule an appointment.
Our lab has implemented a set of safety measures and procedures in light of the COVID-19 pandemic. These measures and procedures have been designed to ensure your safety and the safety of our employees. Participants will have their temperature and symptoms checked as well as be given individually packaged PPE once checked in (including sterile gloves, gown, and mask), to wear during the session and may remove upon completion.
Study sessions are typically 45 minutes to 1 hour in length. It’s important that all participants arrive no more than 10 minutes early to sign in, complete participant paperwork, and perform some simple visual/colorblindness exercises.
Please note, if participants arrive 5 minutes past their scheduled appointment time, we cannot guarantee full study participation and compensation. Due to COVID-19, we are on a much tighter schedule and require more time to sanitize and buffer between participants. Please call our front desk if you are running late.
During the study session, participants will be asked to wear an EEG cap (similar to a swim cap), into which a small amount of leave-in conditioner is applied before snapping in the EEG sensors. Participants will be guided throughout this process by one of our research assistants and will be asked to watch a study presentation while wearing the cap and sensors. The cap and sensors are completely safe and passively pick up your response to the marketing content shown. Participants are expected to pay close attention to the presentation with minimal movement and perform a simple activity using a keypad.
Taking Public Transportation:
We recommend taking public transportation if possible. We are located near the Quincy stop (Brown, Purple, Orange and Pink Line) and the Jackson stop (Blue and Red Line). We’re also accessible via Metra: Union Station (Multiple Lines), Ogilvie (Multiple Lines), and Lasalle Station (Rock Island).
For those who would prefer to drive, please anticipate traffic! We offer free validated parking at the garage located at 318 S. Federal St. Chicago, IL 60604, located off of Jackson Blvd. and in between Clark & Dearborn. Parking validation is dependent on garage space and availability. Please bring your parking ticket with you to your study session.
Parking Garage Instructions:
When exiting the garage, walk North on Federal St. towards Jackson Blvd. Turn left on Jackson heading West (towards the Sears Tower). Once on Jackson, continue westbound until you reach the intersection of Jackson & Wells St.
The parking garage is 4 blocks away (about a 6 minute walk), so please allow for extra time.
Parking Garage Phone: 312-986-5813
Our building is located at 200 W. Jackson Blvd Ste. 26 and is attached to a Chase Bank.
Please note that our company is certified by an independent review board (IRB) and we abide by its guidelines. IRB certification signals that the research has been through rigorous review by a panel of independent researchers to insure that participant rights are safeguarded. All information gathered throughout the process is kept strictly confidential.