With this agreement, American Urban Radio Networks continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
Nielsen announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms.
Nielsen announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately. In this role, Ms. Clarke will lead the Nielsen Media Thought Leadership team and set the global strategy for content, as the company faces a new chapter,...
Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets with all existing services renewed for these markets and/or extended.
Nielsen will provide a comprehensive suite of measurement services to KTSF. This agreement includes local TV measurement, NLTV and Nielsen Scarborough
Nielsen Global Connect’s ePanel of over 1.5 million households now captures over 700,00 online transactions each week, enabling insights across more than 800 retailers for over 200 categories and providing the most precise, granular and multi-sourced view of the U.S. e-commerce marketplace.
This will be a renewal of services in Austin and a new multi-year deal in Norfolk, Virginia Beach and Newport News, Virginia. The agreement also includes TAPSCAN, the most widely used web-based sales proposal and analysis software system for radio.
With this agreement, AdLarge continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...
Savvy industry veteran Moldafsky will run the integrated global function for the Nielsen Global Media business.