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Growth in consumers’ use of social media is changing the media landscape across the world. In Asia Pacific it has become increasingly important for advertisers to understand what is driving this change and leverage its growing popularity. NM Incite, a Nielsen/McKinsey company, has undertaken an inaugural study of usage and trends across the Asia Pacific region’s major markets. A recent webinar took an in-depth look at the results of this study, answering some of the questions affecting North American and Global marketers today.

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90 Seconds, Unlimited Opportunities


Watch how four brands – from FMCG to financial services – across four cities in Asia Pacific turn big data into big ideas.


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The Future of FMCG E-commerce

Join our webinar to learn what market pillars are critical for e-commerce growth and which markets will accelerate in the next few years.
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The right data can mean the difference between guessing and knowing. Nielsen’s data is backed by real science, so you won’t have to wonder what’s next—you’ll know.
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