Innovation

Succeeding in today’s market is tough. Competition is fierce and new products are constantly being launched. But great innovators make it look easy, almost magical. Behind that magic, however, is immense time, discipline, and analytics. That’s where Nielsen comes in.

Our end-to-end innovation process is backed by 30 years of experience developing, optimising and validating product campaigns. Our innovation approach identifies what consumers say they need, as well as the needs they haven’t yet articulated. That’s where breakthrough opportunities – those with true potential to achieve sustainable growth for your business – reside.

PRODUCT DEVELOPMENT

48,000+ Products

were introduced in Western Europe over the past three years, but only 10 were breakthrough winners.

PRODUCT DEVELOPMENT

48,000+ Products

were introduced in Western Europe over the past three years, but only 10 were breakthrough winners.

PRODUCT DEVELOPMENT

48,000+ Products

were introduced in Western Europe over the past three years, but only 10 were breakthrough winners.

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HELLO WORLD

HELLO WORLD

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