Concept Testing

Before you invest millions in R&D and marketing for your products, you want to be sure they will earn back what you invest. That’s where concept testing can help. By allowing you to quickly and efficiently test several product prototypes with consumers early on, concept testing can provide insight into which ideas are most likely to hit your financial objectives. With that level of confidence, you can put your money behind your biggest and best initiatives.

Featured Solution

Nielsen Quick Predict

To innovate with confidence, you need solid research backing your ideas. And you need it fast. But it’s not enough just to be quick. In fact, a whopping 69% of marketers say they don’t trust the results they get from their current fast innovation tools. Quick Predict is out to change all that. Enabled by Nielsen Innovation Studio software, Quick Predict gives you fast, in-depth answers based on methodology you can trust.

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Based on Trusted Methodology

Unlike other screening solutions, Quick Predict doesn’t skip steps or compromise data quality to deliver results quickly. It uses Activation Profiles analytical framework and the same validated methodology as Nielsen’s other tools, but automates the process for faster delivery.

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Quick & Easy Collaboration

Quick Predict includes complimentary access to Nielsen Innovation Studio, our platform for maximizing collaboration. Easily create and edit your concepts and communicate with colleagues in one place, saving time while building stronger ideas.

Activation Profiles

BASES Activation Profiles is a consulting framework that enables you to segment your innovation opportunities based on strategic potential while representing multiple pathways to success so that you can make the best go-to-market decisions for any initiative in your pipeline.

It supports the right innovation in the right way and goes beyond a one-dimensional picture by categorizing market viable innovations into one of six possible successful activation paths. It matches the right strategy with the right innovation to maximize ROI.

Factors for Success™

After six years of R&D research, studying 600 product launches, Nielsen identified 12 factors that are common to every winning launch. Innovations that perform strongly across all 12 factors in pre-market testing are statistically proven to have a 75% chance of success in market, which is 5X better than the industry average. By evaluating your ideas, concepts and products on these same dimensions, you gain a more reliable and more granular understanding of your innovation’s potential and what you need to strengthen to increase your odds of success. In short, you can make more confident decisions, faster and launch innovations that deliver greater growth for your brands.

Factors for Success