Before you invest millions in R&D and marketing for your products, you want to be sure they will earn back what you invest. That’s where concept testing can help. By allowing you to quickly and efficiently test several product prototypes with consumers early on, concept testing can provide insight into which ideas are most likely to hit your financial objectives. With that level of confidence, you can put your money behind your biggest and best initiatives.
Nielsen Quick Predict
To innovate with confidence, you need solid research backing your ideas. And you need it fast. But it’s not enough just to be quick. In fact, a whopping 69% of marketers say they don’t trust the results they get from their current fast innovation tools. Quick Predict is out to change all that. Enabled by Nielsen Innovation Studio software, Quick Predict gives you fast, in-depth answers based on methodology you can trust.
Based on Trusted Methodology
Unlike other screening solutions, Quick Predict doesn’t skip steps or compromise data quality to deliver results quickly. It uses Activation Profiles analytical framework and the same validated methodology as Nielsen’s other tools, but automates the process for faster delivery.
Quick & Easy Collaboration
Quick Predict includes complimentary access to Nielsen Innovation Studio, our platform for maximizing collaboration. Easily create and edit your concepts and communicate with colleagues in one place, saving time while building stronger ideas.
BASES Activation Profiles is a consulting framework that enables you to segment your innovation opportunities based on strategic potential while representing multiple pathways to success so that you can make the best go-to-market decisions for any initiative in your pipeline.
It supports the right innovation in the right way and goes beyond a one-dimensional picture by categorizing market viable innovations into one of six possible successful activation paths. It matches the right strategy with the right innovation to maximize ROI.
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