Nielsen Consumer Neuroscience
Behavioral Sciences Institute
Real Science. Real Insights. Real Results.
“As companies increasingly understand that behavioral sciences can have a significant, far-reaching impact on their businesses, they are seeking expert guidance they can trust. Our Behavioral Sciences Institute will help brands harness the power of brain and behavioral science, as well as related fields, and incorporate that knowledge into their day-to-day processes.”
JOE WILLKE, PRESIDENT, NIELSEN CONSUMER NEUROSCIENCE
Harness the Power of Behavioral Science
Our team of Ph.D. neuroscientists combine academic expertise with extensive business experience to deliver tailored, immersive experiences that empower you and your teams around the world with consistent, best-in-class knowledge. We use real science to help you uncover real insights to deliver real results.
When a consumer is watching your advertisement or looking at your brand’s packaging, they are making both conscious and non-conscious decisions around how they think and feel about your brand and product. Through a range of seminars and workshops from expert advisors you trust, Nielsen’s Behavioral Sciences Institute helps you harness the power of science-based behavioral and neuroscience insights that can have a significant impact on all areas of your business.
“Nielsen has been instrumental in making the applied behavioral sciences and neurosciences a Mars way of working. Their academic credentials provide tremendous credibility. They’re also able to blend science and academia with real world, touch and feel examples, which ultimately has helped our team grasp concepts in a way that’s clear and obvious in the business applications.”
JESSICA SOUTHARD
SENIOR MANAGER OF CONSUMER MARKET INSIGHTS
MARS, INC.
The Nielsen Advantage
All sessions are taught by a highly-credentialed Ph.D. neuroscientist with extensive relevant business experience that is supported by strong client service teams located around the globe.
Our fully integrated consumer neuroscience research division offers the industry’s most complete suite of tools in 16 state-of-the-art neuroscience labs around the world.
You will be connected to Nielsen’s broad network of dynamic solutions and data-driven insights on a global scale.
Empower Your Team With Best-In-Class Knowledge
Our three unique tiers of workshops and immersive learning sessions allow your team to walk away empowered with Nielsen’s gold standard knowledge, as well as the tools to apply it to day-to-day processes.
With relevant information across industries and applications, our catalog of programs is designed for teams with various levels of proficiency and can cater to your unique needs and business questions.
Foundational
Provide introductory knowledge around consumer-related behavioral sciences, behavioral economics, neuroscience and other decision-science disciplines.
SPECIALIZED
Focus on deep learning in a variety of market-relevant areas where we have significant knowledge and expertise.
CUSTOM
Address specific questions and insights that you are seeking related to your unique business and marketing challenges.