REVENUE MANAGEMENT & OPTIMIZATION
Position your pricing & trade promotion strategies for optimal ROI with intelligent market analytics
HOW WE HELP CLIENTS
Companies spend more of their marketing budgets on trade promotion than on anything other marketing lever. In fact, according to a study conducted by Nielsen, $213B of sales come from trade promotions, yet 72% of trade spend doesn’t break even: that’s $150B of inefficient trade. This happens because there are so many moving parts involved when creating a price and promotion strategy and those parts are all over the place.
Nielsen’s end-to-end Revenue Management Optimization (RMO) suite provides you with the clearest and most complete view available so that you improve pricing decisions, enhance the efficiency of trade spending and ensure product availability. Powered by aligning decision making with information-rich analytics, you’ll be able to pick the right strategy no matter what the market throws at you.