Total Content Ratings
GET THE FULL PICTURE
From smartphones to streaming services, we’ve seen an explosion of new devices and distribution that’s convenient for consumers but tough on media buying and selling. Instead of painstakingly piecing together fragments of viewership, media buyers and sellers alike can tap into the power of a single-source, comparable view of the shifting media landscape across publishers. Quickly discover fresh opportunities to incrementally understand and reach your desired audience with cross-platform content measurement.
Gain insights into audiences across TV + digital platforms, distribution methods, varying ad loads to go beyond traditional opportunities.
With increased competition vying for dollars, measuring and reporting audiences comparably and transparently across publishers has never been more important.
Saying goodbye to frankenmetrics with a system that connects the dots for you means more time to focus on actions, not calculations.
POWERED BY PREMIUM DATA
Unleash the potential of TV data that you’ve trusted for years combined with robust digital data for the most holistic view of the landscape. Total Content Ratings brings together measurement of TV and linear and non-linear VOD and digital consumption with insight into who was watching so that you can focus on incrementality and not waste any dollars.
INDUSTRY WIDE MEASUREMENT
TV + DIGITAL PUBLISHERS
Promote the total + incremental reach and engagement of your audience, using comparable metrics across platforms to speak the same language.
Optimize your media plan by understanding where to reach your advertiser’s target audience through different publishers, content types, ad models and platforms.
Uncover a program’s total audience across all distributors as well as each distributor’s contribution for a competitive marketplace view, inclusive of SVOD, for content negotiation.