Nielsen ratings tell media participants who was exposed to content and advertising. We use multiple metrics such as reach, frequency, averages and the well known ratings—the percentage of a specific population that was exposed to content and ads—to determine exposure.
Nielsen’s Behavioral Sciences Institute helps you harness the power of science-based behavioral and neuroscience insights that can have a significant impact on all areas of your business.
Nielsen provides radio ratings estimates for either persons aged 6+ or persons aged 12+ for Monday through Sunday, 6 a.m. to Midnight.
Gain a deeper understanding of consumers by leveraging behavior and attitudes
Small and mid-size CPG manufacturers can fuel their pricing strategies, competitor analysis, market sizing, product distribution and consumer insights with Nielsen CPG data. Identify insights to fuel your brand performance and profitable growth today.
Addressable TV advertising is ready for prime time, and Nielsen is taking a bigger, bolder role in helping to shape its future.
Inform your innovation strategy with an automated approach to new product launch and performance tracking.
Understand your brand’s online performance, and make better data-driven decisions with our comprehensive suite of e-commerce solutions.
Nielsen Advanced Audiences is meant to support our clients’ audience based buying initiatives. Together, these solutions serve the various stages of planning and buying a linear TV campaign, allowing clients to plan, activate and measure across any advanced audience segment.
RADAR provides the standard measurement currency for selling and buying network radio.