TV Ratings | Television | Measurement | United States

Nielsen ratings tell media participants who was exposed to content and advertising. We use multiple metrics such as reach, frequency, averages and the well known ratings—the percentage of a specific population that was exposed to content and ads—to determine exposure.

Behavioral Sciences Institute

Nielsen’s Behavioral Sciences Institute helps you harness the power of science-based behavioral and neuroscience insights that can have a significant impact on all areas of your business.

E-commerce Measurement

Understand your brand’s online performance, and make better data-driven decisions with our comprehensive suite of e-commerce solutions.

Nielsen Advanced Audience

Nielsen Advanced Audiences is meant to support our clients’ audience based buying initiatives. Together, these solutions serve the various stages of planning and buying a linear TV campaign, allowing clients to plan, activate and measure across any advanced audience segment.