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When it comes to purchase behavior, it’s become abundantly clear that consumers care. In fact, the majority (73%) of global consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment. As consumers become increasingly aware of what...
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The fast-moving consumer goods (FMCG) industry remains underpinned by the expansion of choice, a phenomenon that’s inherently tied to innovation. As new products emerge, they risk overcrowding already crowded shelf sets, and so, The fast-moving consumer goods (FMCG) industry remains underpinned...
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