Are you a CPG Manufacturer?

We have the tools you need to grow your business.

Achieving growth has never been more difficult. The consumer packaged goods (CPG) industry is experiencing fundamental shifts involving consumer demographics, consumer buying behaviors, shopper channels and increased media fragmentation. At the same time, organizations are growing increasingly complex, which can lead to diverging internal perspectives and business approaches.

Nielsen can help align your organization and resources around the right data, analytics and insights to drive speed, agility and confidence.

(Typically less than $300M annual sales)

Measure What Matters

Measure sales performance across countries, retailers, and channels, including tough-to-measure channels. Understand what’s driving sales with consumer and shelf analytics.  

Boost Your In-Store Performance

Build and execute price and promotion plans that maximize ROI for both corporate headquarters and local account teams so you can anticipate and react to changing market conditions. Maximize your shelf with tools to measure assortment, planograms and out-of-stock items.  

Develop Innovations that Break Through

Explore and optimize your innovation’s value proposition, and measure its potential against other products in your category. Test your product directly with consumers and forecast multi-year sales to simulate different go-to market strategies and ensure you’re meeting launch projections. Use cutting-edge technology to foster collaboration and develop meaningful innovations quickly.