Johannesburg, 22 November 2019 – Nielsen has won the prestigious Data Excellence Award at the 17th National Business Awards, held in partnership with the Vision 2030 Awards. 

The National Business Awards was introduced in 2002 to recognise the success, innovation and ethics of South African companies and organisations across all industry sectors. The awards are presented in association with SA’s Top Performing Publication to honour South Africa’s industry leaders through the acknowledgement of innovative business processes, product development, enterprise, sustainability and overall business success.

The Data Excellence Award is given to an organization that best describes and defines data excellence and this award reaffirms our belief that the right data has the power to drive growth for businesses and transform markets. 

Competing against many of the region’s prominent companies from diverse industries, Nielsen was recognised for its depth and breadth of coverage in South Africa and the sophisticated tools and technology that Nielsen is using for providing market intelligence to its clients.

Commenting on the significance of the award Nielsen Africa MD Bryan Sun says; “We’re honoured to receive this prestigious award that celebrates the core of our business – providing accurate, insightful, and actionable data.”

“Data excellence is the backbone of our company, and the award validates our efforts to provide a truly complete picture of our complex and changing marketplace. It’s what drives growth for our clients and transparency for the wider market. We continue to enhance our solutions with technology advancements and by leveraging next generation tools like image recognition, machine learning, artificial intelligence and cloud based computing to provide quality data, faster to the industry.” concluded Sun.