According to Nielsen’s global survey of multi-screen media usage, watching video content on computers has become just as common as watching video content on television among online consumers. More than 80 percent of Internet respondents in 56 countries reported watching video content at home on a computer (84%) or on TV (83%) at least once a month. By contrast, in 2010, more online consumers reported watching video content on TV (90%) than on a computer (86%) in a month-long period.

虽然家庭电视和电脑仍然是观看视频内容最常用的设备，但在线和移动技术的使用和增长正在产生持续的影响。全球四分之三（74%）的受访者表示通过互联网（在任何设备上）观看视频，比 2010 年增加了四个百分点，超过一半的全球在线消费者（56%）表示他们每月至少通过手机观看一次视频，28%的人每天至少一次。

Mobile video is particularly prominent in Asia-Pacific and Middle East/African regions, where 74 and 72 percent of online consumers, respectively, report watching video on mobile phones at least once a month, and almost 40 percent (38% and 37%, respectively) say they do so at least once a day. While mobile video is currently less prominent in North America than in other parts of the world, it is seeing the highest growth rates in mobile phone video consumption. Thirty-eight percent of North American respondents say they watch mobile video once a month, up eight points compared to the 2010 reported results.

“The convenience of mobile connectivity has revolutionized how people are engaging with digital content and each other around the world,” said Dounia Turrill, SVP, Client Insights, Nielsen. “With the growth of smartphones, mobile video consumption is on the rise for entertainment content, particularly in emerging markets where many consumers leapfrog home Internet altogether in favor of the all-in-one smartphone.”

For more, download Global Online Consumers and Multi-Screen Media: Today and Tomorrow

About the report

The Nielsen Global Survey of Multi-Screen Media Usage was conducted in August/September 2011 and polled more than 28,000 consumers in 56 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on their Internet users, and is weighted to be representative of Internet consumers and has a maximum margin of error of ±0.6%. This Nielsen survey is based on the behavior of respondents with online access only. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60 percent Internet penetration or 10M online population for survey inclusion. The Nielsen Global Survey was established in 2005.