As demand for cars rapidly spreads in developing countries, it remains strong in established markets as well. In the U.S., where cars are an integral part of many consumers’ daily lives, obtaining a driver’s license is the initial step toward independence, and a first-car-purchase is often synonymous with pride and freedom. So who are the car buyers of tomorrow, where do they live, and what drives them through the path to purchase? To find out, Nielsen polled more than 30,000 Internet respondents in 60 countries. Here, we shine a spotlight on car buyer intent in the U.S.

Men and Women Are Both in the Buyer’s Market

Among U.S. respondents who plan to purchase a car in the next two years, 46 percent are female and 54 percent are male, producing a fairly even split by gender. With only 3 percent indicating they do not currently own a car, the vast majority will be adding a second, third or perhaps even a fourth car to the mix. Among them, 32 percent plan to buy new, compared with 22 percent who will shop for used.

Emotion—the love of driving—is the most influential purchase motivator for existing car owners, aside from financial considerations, (79%), followed by utilitarian motivations (71%) and status (52%). Among the small percentage of respondents who do not already own a car, 90 percent say they are motivated by finance or utility, while emotion (70%) and status (40%) were less influential factors.

By paying close attention to the needs and desires of potential car buyers, automakers can better position themselves in a competitive marketplace. Similar country snapshots for India, Brazil, China, Russia, Mexico, Indonesia, Turkey and Germany can be found in Nielsen’s Global Automotive Demand Report.

其他调查结果包括

• 深入了解谁是潜在购车者、他们住在哪里以及如何吸引他们。
• 汽车替代品的全球趋势。
• Quick-reference country scorecards for: India, Brazil, China, Russia, Mexico, Indonesia, Turkey and Germany.

欲了解更多详情和见解，请下载尼尔森全球汽车购买意向在线调查。

关于尼尔森全球调查

本次调查的结果是基于 60 个国家的上网受访者。虽然在线调查方法具有巨大的规模和全球影响力，但它只能提供现有互联网用户的使用习惯，而不是总人口的情况。在网络普及率尚未达到大多数的发展中市场，受众可能比该国总人口更年轻、更富裕。此外，调查回答是基于声称的行为，而不是实际的计量数据。