Today’s consumers are bombarded with more information than ever before—consuming almost 62 hours of content each week across TV, radio, online and mobile. Television advertisers are challenged to produce memorable advertising that will positively impact buyers’ purchase decisions.

Nielsen’s David Brandt shared key insights drawn from Nielsen TV Brand Effect’s vast database of “naturally occurring experiments” on how to create highly memorable and well branded ads that will achieve world class in-market performance.

Topics included:

• Comprehensive assessment of in-market, sustained ad resonance.
• Creative best practices for developing highly memorable television advertising.
• Illustrative examples of ads that effectively put these best practices to work.