Socially charged advertising isn’t just for nonprofits anymore. Today’s consumers expect the brands they buy to communicate a purpose and contribute to social change. Now, staying silent on social issues is just as risky as taking a stance. But there is a way to know how your consumers will react before making the leap. 

In this session, Dr. Carl Marci, Nielsen’s EVP and Chief Neuroscientist, and Patty Goldman, VP, Strategy & Evaluation of the Ad Council, discuss how neuroscience can be used to help marketers reduce risk, avoid wasted investment and advance their brand in a world where the line between consumer and citizen is blurring.