Marketing Mix Modeling Archives

News Center | 05-06-2024

This white paper helps you strike the right balance of short-term ROI with long-term brand building in a complex media…

Insights | 22-05-2024

Over-indexing on performance marketing leads to a vicious cycle where brands end up neglecting top-funnel activities and…

Insights | 06-05-2024

These are five outcomes-focused KPIs that help marketers show impact and unlock budget.

Insights | 01-05-2024

Learn how to identify, measure and optimize ROI at every step of the new customer journey.

Insights | 25-04-2024

Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…

Insights | 19-04-2024

Are you ready to explore the transformative power of Artificial Intelligence in revolutionizing marketing measurement and…

Insights | 18-03-2024

Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…

News Center | 15-02-2024

Nielsen shares its data and trend information as part of IAB Australia’s Marketing Measurement Innovation Series.

Insights | 29-11-2023

Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…

Insights | 14-06-2023

In this webinar, we explore how to calculate & compare ROI across all sponsorship investments, minimize brand risk and…

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