Insights | 21-11-2023
Sports continues to fuel broadcast gains in October; streaming surrenders almost a full share point
While the seasonal TV viewing uptick in October isn’t unique, this year’s gains were achieved without the benefit of…
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While the seasonal TV viewing uptick in October isn’t unique, this year’s gains were achieved without the benefit of…
After a 2.1% dip in viewing in April, streaming usage rebounded in May to capture 36.4% of TV, and audiences continue to…
2022 was a banner year for original content on streaming platforms, but among women 18-34, a different type of…
Original content has grown to become a competitive advantage for streaming services, as many original titles were…
Despite the surge in television usage during the Thanksgiving holiday, total TV viewing managed to increase slightly in…
They say a rising tide lifts all ships, and that’s exactly what happened with TV viewing in November.
Even with the flurry of new broadcast and sports content, which contributed to a 2.2% increase in total TV usage in…
Alongside the whopping 222% increase in sports viewing on broadcast channels, audiences continued to over-indulge on…
Despite the many doors that smart TVs will open in the years ahead, they won’t—by themselves—be able to provide the…
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