Insights | 20-10-2022
Big data from smart TVs isn’t enough to measure audiences
Despite the many doors that smart TVs will open in the years ahead, they won’t—by themselves—be able to provide the…
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Insights | 20-10-2022
Sports provide a lift to broadcast TV in September, but all signs still point to streaming
Alongside the whopping 222% increase in sports viewing on broadcast channels, audiences continued to over-indulge on…
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Insights | 17-10-2022
Amplifying Black voices in media
This report explores ways that brands and advertisers can create connections within the Black community, and how they can…
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Insights | 13-10-2022
Beyond on-screen: Off-camera diversity attracts new audiences
Diversity and inclusion behind the cameras is becoming more important to viewers—and the growth of this diverse talent…
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Insights | 03-10-2022
Latino representation in video content drives bingeability
When inclusive content attracts them to a service for the first time, Hispanic audiences stay to watch more than just what…
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Insights | 21-07-2022
Streaming claims more than one-third of total TV time in June and hits fourth straight monthly viewing record
In June 2022, streaming viewing claimed more than one-third of total TV time—the largest share for streaming in The…
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Insights | 13-07-2022
Streaming usage increases 21% in a year to now account for nearly one-third of total TV time
Streaming accounted for nearly 32% of total TV time in May 2022, up from 26% one year ago.
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Insights | 20-06-2022
Seeking authenticity
This report looks at how LGBTQ+ adults in nine countries perceive inclusion on various media platforms and advertising,…
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Insights | 16-06-2022
May ushers in the summer of streaming
Much like many activities, television viewing has historical norms, many of which are driven by the calendar. The growth…
