Total Ad Ratings Archives

News Center | 29-09-2022

Roku enables brand new cross-media measurement of Traditional TV, Connected TV, Desktop, and Mobile Ad Campaigns together with Nielsen

Marketers can now deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer…

Insights | 27-09-2022

Marketing during a recession: Finding the upside of an economic downturn

Dialing back spend may seem to make sense when planning for a recession, but marketers focused on maximizing budget…

Insights | 22-09-2022

Granular data drives better accuracy in your market predictions

Just as each of Japan’s prefectures are unique, their markets come with distinct opportunities and challenges that…

News Center | 19-09-2022

Nielsen and Marketing Architects reach multi-year agreement for local television measurement services

Nielsen (NYSE: NLSN) and Marketing Architects, an All-Inclusive TV advertising agency that covers everything brands need…

Insights | 15-09-2022

How to build a resilient marketing strategy and make the case to keep your budget

During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially…

News Center | 14-09-2022

80% of social media users in Asia who follow influencers are likely to purchase products recommended by the influencers

In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can…

News Center | 13-09-2022

Nielsen adds new audience categories resulting in its largest and most comprehensive advanced audiences portfolio to date

Power brands across industries to plan, optimize and measure against exclusive segments across the entire media ecosystem…

Insights | 29-08-2022

Webinar: 3 budgeting strategies to boost media ROI

In this webinar, Nielsen’s VP of Strategic Insights, Imran Hirani unpacks effective budgeting strategies to boost media…

News Center | 16-08-2022

Nielsen honored with two industry awards

Nielsen is awarded with two prestigious industry awards for its TV+ Search offering that helped optimize Nestle’s Gerber…

Insights | 16-08-2022

Breakthrough ROI depends on optimized media spending

Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a balance to…

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