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United Arab Emirates

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13th Floor, Aurora Tower, Dubai Media City, PO BOX 502060, U.A.E.

Tel: +971 4 573 0900

Nielsen in United Arab Emirates

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in United Arab Emirates. Learn more about our local offerings.

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Audience measurement

Media planning

Marketing optimization

Content metadata

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Explore the latest insights for United Arab Emirates

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Article
Radio Listening in Norway 2024: Radio and audio maintain a strong position

Norway’s radio landscape witnessed subtle shifts in 2024, as revealed by Nielsen’s Radio Audio…

Media
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Perspective
Unlocking the potential of radio in marketing mix models

In today’s complex media landscape, marketers are constantly seeking ways to optimize their media…

Media
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Discover the latest news from Nielsen in United Arab Emirates

Business Group on Health Honors Nielsen With Best Employers: Excellence in Health & Well-being Award

Nielsen is recognized for Excellence in Health Equity and Excellence in Global Health & Well-being by Business…

Read more: Business Group on Health Honors Nielsen With Best Employers: Excellence in Health & Well-being Award
Nielsen ONE launches globally

Nielsen announced that it is launching Nielsen ONE in markets around the world, beginning with Nielsen ONE…

Read more: Nielsen ONE launches globally
Karthik Rao Named CEO of Nielsen

A 23-year veteran of nearly every aspect of Nielsen’s business, Karthik Rao has been named CEO and will take…

Read more: Karthik Rao Named CEO of Nielsen

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Additional resources

Nielsen Audio Solutions in UAE

Analysing UAE Radio Audiences with Radio Advisor

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