The novel coronavirus (COVID-19) has impacted and driven incredible changes in consumer behaviour, not just here in Australia, but across the globe.
During this latest Australia-focused webinar session hosted by Bernie Hughes, Managing Director, Nielsen Pacific, Scott McKenzie, Nielsen’s Global Intelligence Leader, and key Nielsen leaders revealed what’s next for Australian grocery shoppers and the implications for businesses.
The team revealed key insights into longer-term behavioural impacts, particularly amongst youth, that could drive changes over the next decade. Plus, expanded on details around:
- What’s changing as we move into the ‘new normal’
- Shopping habits of constrained vs insulated shoppers
- Emerging category trends
- Implications for price and promotions
The event was summarised by a 15 min Q&A session which dived deeper into topics such as predictions for online shopping, managing supply chain challenges, forecasting for price and promotion activity as well as key areas that businesses need to consider as they move into the ‘new normal’.