NIELSEN GLOBAL CONNECT
Nielsen Global Connect is now NielsenIQ. We provide global retailers, manufacturers and partners with the most comprehensive data, analysis and insights. To find out more about our transformation, join us at our new home.
solutions you trust
We know big decisions hinge on our data—that’s why our solutions are based on actionable insights, an open platform and shared knowledge. They balance speed with accuracy to give you the resources and connections you can rely on for success.
NIELSEN CONNECT PLATFORM
Our open platform powered by Microsoft® Azure allows you to integrate diverse data sets so you can measure areas of growth, predict the future and decide what action to take next.
We don’t just provide the most complete data—we provide smarter, more strategic data, so you can save time, anticipate market trends and spot new opportunities.
Retail Measurement: Inform manufacturing, marketing and sales decisions.
Consumer Panels: Understand who your buyers are with one of the biggest panels per capita in the world.
E-commerce Measurement: Adapt with ease to new purchasing channels with online shopper data and motivations.
Our predictive analytic and activation solutions answer your most pressing questions, including where to place, how to price and when to promote your products, eliminating guesswork and delivering confidence.
Product: Win distribution over your competition with competitive analytics for new products.
Price and Promotion: Make better pricing decisions, enhance spending efficiency and ensure product availability with our measurement tools.
Innovation is not random–it’s a science that can be replicated again and again if you have the right analytics, tools and support systems. As manufacturers are challenged to respond to a fragmented and nimble competitive environment with fewer and fewer resources, it is critical to not only identify attractive innovations but execute with excellence in order to avoid missing opportunities and protecting the parent brand.
Today’s consumers are inundated with choices from print to screen, traditional to modern trade channels, retailers to e-tailers, consumer goods to financial services and technology products. They have no issues switching to find a brand that fulfils their rising expectations. At the same time, technology is empowering consumers to be more informed and connected. Knowing how, where and when to activate your brand and drive consumers to action have never been more important, or more possible than in today’s digital first, data-driven world.
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