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Nielsen’s AI-First Strategy Opens Gondola Day in Belgium

Digital and data transformation were the main themes at this year’s Gondola Day, a premier event for more than 700 FMCG professionals in the Benelux. So it was only fitting that Nielsen opened the event, talking about our data strategy journey, our investments in the cloud, machine learning and AI, and our visions for the future.

Johan Vrancken, Managing Director of Nielsen Belgium and the Netherlands, began the event by talking about Nielsen’s transformation into a platform-powered technology company, standing on top of the largest assemblage of consumer purchase data on the planet.

With vast, clean data inputs and a tech-forward approach to product development and client enablement, Nielsen is tasking its 1,100 data scientists around the world to help solve our clients’ toughest problems, together.

“I felt it was important to share with clients that the Nielsen they knew, and furthermore I knew, five or 10 years ago, is not the Nielsen we are today,” said Johan. “We’re transforming our company with speed and purpose—to help advance our industry toward the next generation of measurement, and enabling our clients to measure, predict and activate on high-quality data across the total store.”

Our Gondola Day presence focused on Nielsen’s learnings in creating our data strategy, and our vision to help our clients connect their data, our data, and third-party data—supercharging their insight on what will help them drive growth in the future.

Watch the video wrap-up of Gondola Day 2019 here.

Photo credit: Gondola