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The power of Big Data
+ Panel measurement

Plan, transact and measure your TV audience with confidence thanks to Nielsen’s unique mix of data science expertise and people-powered measurement.

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Overview

The big data you need to make better decisions

Audiences today have access to more TV content and platforms than ever before. This fragmentation has made it harder than ever to find viewers, with the right ads and content, at the right time. 

By combining big data from set-top-boxes (STB) and smart TV devices with panel data from actual people, we help you better understand today’s television audiences. Feel confident that you’re reaching and engaging the right viewers with Nielsen’s Big Data + Panel approach to audience measurement. 

Benefits

Discover the people behind big data

We believe that big data is at its most useful when it’s validated by real people for a complete view of the audience. Nielsen’s Big Data + Panel approach provides you with measurement that is:

Reliable

Transact confidently across more TV inventory thanks to stable and predictable ratings with increased granularity.

Representative

Get the most inclusive view of TV audiences—from diverse viewers to those watching outside their homes—with measurement you can trust that minimizes  bias.

Addressable

Plan and measure beyond age and gender with advanced audience segments on linear television.

What is big data + panel?

Quality data at scale

What sets Nielsen’s Big Data + Panel approach apart is its ability to bring human insights to the numbers in big data sets. In the U.S., our national TV big data set includes approximately 45 million big data households and 75 million devices from Comcast, Dish, DIRECTV, Roku and Vizio. That’s on top of our panel of 101,000 people from approximately 42,000 households.

Nielsen’s data scientists validate hundreds of millions of data points and billions of impressions across screens against information from the real people who make up our panel, correcting for biases and other gaps in the data. This yields a person-level measurement that is representative of the larger population at scale. Discover the deepest view of audiences today with Big Data + Panel integrated into Nielsen’s products for national and local TV measurement, as well as cross-media measurement.

Comcast

DIRECTV

Dish

Roku

Vizio

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