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Insights | 15-07-2024
Top brands are like Olympic athletes
The world’s top brands know that clutch performance comes from long-term investments.
Discover fan insights, sponsorship trends and influential athletes for the 2024 Paris Olympic Games—powered by Nielsen data.
With Nielsen Fan Insights data, learn how popular different Olympic sports are in countries around the world, as well as across different ages.
Explore audience enthusiasm for the upcoming games
With audiences tuning in to sports events like the Olympic Games in big numbers, the opportunity arises for brands to create connections.
Source: Nielsen Fan Insights, February 2024
Athletes are gaining fans in their own right. We analyzed the Instagram accounts of some of the biggest names in this year’s Games to understand their potential as partners in influencer marketing.
Athlete Name | Country Flag | Sport | Instagram Handle | Followers | Follower Growth | Engagement Rate | Audience Reachability | Avg media value of branded posts (USD) |
---|---|---|---|---|---|---|---|---|
Simone Biles | Gynmnastics | @simonebiles | 7.1M | 0.38% | 3.15% | 68.79% | $93,510 | |
Tom Daley | Diving | @tomdaley | 3.2M | -1.24% | 1.60% | 67.17% | $21,321 | |
Caeleb Dresself | Swimming | @caelebdressel | 629K | -0.83% | 0.41% | 79.87% | $1,055 | |
Carlos Alcaraz | Tennis | @carlitosalcarazz | 4.7M | 7.31% | 3.78% | 83.70% | $71,277 | |
Eliud Kipchoge | Marathon | @kipchogeeliud | 2.6M | 4.74% | 3.89% | 78.11% | $41,069 | |
Katie Ledecky | Swimming | @katieledecky | 605K | 1.67% | 2.88% | 70.03% | $7,156 | |
Leon Marchand | Swimming | @leon.marchand31 | 191K | 15.28% | 21.71% | 87.53% | $15,843 | |
Leylah Fernandez | Tennis | @leylahannietennis | 352K | 0.52% | 1.87% | 77.67% | $2,692 | |
Momiji Nishiya | Street Skating | @momiji_nishiya830 | 160K | -1.43% | 8.25% | 73.49% | $5,499 | |
Shelly-Ann Fraser-Pryce | Track & Field | @realshellyannfp | 935K | -0.08% | 2.51% | 65.59% | $9,698 |
Source: Nielsen InfluenceScope, November 2023 – April 2024
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