Consumer 360® 2020



Role Model, Sports Legend and Successful Entrepreneur 

Earvin “Magic” Johnson is the Chairman and Chief Executive Officer of Magic Johnson Enterprises, an investment conglomerate that provides high-quality products and services that focus primarily on ethnically diverse and underserved urban communities. Having left the basketball court for the boardroom, Johnson parlayed the skills and tenacity he acquired on the court into a winning formula for his successful business ventures.

For the last two decades Johnson has consistently turned heads with his unprecedented partnerships. In his early years as an entrepreneur, he forged an alliance with Sony Pictures to develop Magic Johnson Theatres. In 1998, he teamed with Starbucks to become the only franchisee in the history of the company, acquiring and eventually selling 125 stores in a lucrative move which further solidified his position in the business world. Both ventures served as catalysts for redevelopment in urban communities, and are widely recognized as the corporate blueprint for engagement and success with urban consumers across America.

Still a commanding presence in the sports world, he made history in 2012 when he became co-owner of the Los Angeles Dodgers, a Major League Baseball franchise that was purchased for an astronomical $2 billion dollars. It was the highest purchase price for any professional sports team at the time. He also co-owns the Los Angeles Sparks of the WNBA, Major League Soccer’s Los Angeles Football Club, and eSports franchise Team Liquid.

Johnson continues to expand his influence through a number of other investments. He currently has controlling interests in EquiTrust, a $18 billion financial services company, ASPiRE, an African-American television network, and SodexoMAGIC, a food service and facilities management company.

The Lansing native is constantly evolving and remaining relevant in a dynamic digital age by broadening his scope into infrastructure and technology. Through a newly formed fund, Johnson is investing millions of dollars on infrastructure improvement in the United States. Operating under the philosophy that true success is making others successful, he is one of the leading investors in a number of minority-owned tech companies that include Uncharted Power, a company that uses their renewable kinetic energy solutions to generate clean, consistent, and cost-efficient power for communities, facilities, and the Internet of Things; ShotTracker, a company that makes wearable technology for basketball players that helps track player and ball movement; Jopwell, a diversity and hiring recruiting platform; Walker & Co Brands, a company that develops health and beauty products for people of color; and MiTú, the Latino-fueled media brand and digital network that connects thousands of Latin content creators with viewers around the world. He is deliberate in his investment strategy to bring positive impact to the community.


Chief Executive Officer

David Rawlinson, appointed CEO of Nielsen Global Connect in February 2020, is an accomplished executive with global leadership experience. He has a proven record of building strong cultures, delivering growth, leading digital transformations and understanding the e-commerce and omnichannel landscape.  

He has served on Nielsen’s Board since 2017. 

Before joining Nielsen, David served as President of W.W. Grainger, Inc.’s Global Online Business. A leading supplier of business-to-business supplies, Grainger sees annual revenues of more than $10 billion. His previous roles at Grainger include Vice President of Operations for their Global Online Business and Vice President of the Deputy General Counsel and Corporate Secretary. He also served on the Board of MonotaRO Co., Ltd., a top Japanese e-commerce and industrial retail firm, from 2014–2020.   

Prior to Grainger, David held executive roles with ITT Exelis, formerly ITT Corp. He served a Presidential appointment as a White House Fellow in both the Bush and Obama administrations. Under the Obama administration, he was a Senior Advisor for Economic Policy with the White House National Economic Council. 

David holds a Bachelor of Arts in Political Science from The Citadel, a Juris Doctor in Law from the University of South Carolina and a Masters in Business Administration from Harvard Business School.


President, Consumer Intelligence

In her global role as President of Nielsen’s Consumer Intelligence unit, Jeanne Danubio is bringing the next generation of consumer measurement to life.

For over 30 years, Jeanne has been an agent of positive change at Nielsen Global Connect. She has led Global Connect North America, the Marketing and Sales Effectiveness Practices for Lead Markets, Nielsen Canada, Consumer Insights North America, Global Shopper Analytics and large client engagements including Unilever, General Mills, RB and PepsiCo. 

Under Jeanne’s leadership, Nielsen continues to be the preferred measurement provider for the majority of top 50 U.S. retailers. She has leveraged new techniques to expand our coverage for a more complete view of the total consumer. With Jeanne’s guidance, Nielsen continues to facilitate greater collaboration in the retail industry, helping clients make data-driven decisions more effectively.

Jeanne is an advocate for gender equality in the workplace, a mentor for women at Nielsen looking to take on leadership positions and a champion for diversity and inclusion. She’s a senior advisor for Nielsen’s Diverse Leadership Network, a world-class career development program designed to strengthen and diversify the leadership pipeline.
In 2018, she was named a Top Woman in Grocery by Progressive Grocer, one of the most credible platforms for female leadership recognition within the retail industry, for her ability to drive business results and shape the industry. Jeanne holds an engineering arts degree from Michigan State University.


Chief Marketing Officer

With over two decades of experience, Jacqueline is an expert in tech transformation and digital marketing. As the Chief Marketing Officer at Nielsen Global Connect, she’s helping accelerate its transition towards an independent, tech-driven business.

Previously, Jacqueline’s leadership as CMO of IBM, Global Partners Division, focused on building cloud and AI strategies, resulting in $1B in marketing revenue. Prior to that role, she led marketing and communications for IBM Global Financing, representing ~10% of IBM’s net profit. Throughout her career at top tier Fortune 100 companies, she also served as the Customer Experience leader at GE and Global VP of Oracle.


Chief Operating Officer, Intelligent Analytics 

In his current role as Chief Operating Officer of Intelligent Analytics for Nielsen Global Connect, Richard Cook leads a global team of data scientists, product leaders, developers and delivery experts responsible for revenue management, promotion spend, assortment and merchandising, route-to-market and collaboration between retailers and brand owners.

Prior to his current role, Richard led one of the largest teams of data scientists in the industry, responsible for establishing, expanding and innovating the most trusted truth sets in the global CPG landscape. Richard’s team developed cutting-edge data science algorithms, solving some of our clients’ biggest problems.

Richard began his career at Nielsen UK in 1993. He’s held numerous leadership roles in Analytic Consulting, Marketing, Product Leadership, Business Process Improvement, Operations and Data Science in the United Kingdom, Germany, Belgium and Singapore. 

He is passionate about creating inclusive, talented teams, where every team member feels they have the opportunity to contribute their very best.

Richard is based in Oxford and graduated with a Bachelor of Science degree from the University of Birmingham. He and his family actively support Caring for Cambodia, a charity they became involved in during their time in Singapore, which educates Cambodian children to make a difference for Cambodia’s tomorrow.


President, Retail Intelligence 

Johan is the Global President of our Retail Intelligence unit, featuring our flagship Retail Measurement products that set the standard for retail measurement around the world. Johan leads the end-to-end business model that includes sales, client servicing, product development and more. In his current role, Johan is poised to drive innovation and enhancements across Nielsen to meet the needs of our customers. 

Johan joined Nielsen in 1999 as a Market Leader in Sweden. Throughout his Nielsen career he held various leadership positions including Market Leader for the Nordic markets, Retail Clients Leader for West and East Europe, Retail Measurement Product Leader for West Europe and North America, Innovation Practice Leader for West and East Europe, Retail Measurement Product Leader for Global Markets and Regional President for our European markets.

Previously, Johan served as Consultant For McKinsey & Company and as Brand Manager for Procter & Gamble 

Johan currently resides in Geneva, Switzerland with his family. He holds a degree in Business Administration from University of Massachusetts Amherst, a MBA from Linkoping University in Sweden, and a Masters in Executive Education from Stanford University.


President, Customized Intelligence

Yuneeb Khan leads the Customized Intelligence team, which provides client-specific insights and solutions tailored to unique customer needs, and includes our BASES and Consumer Insights products.

A chartered accountant by qualification, Yuneeb has been helping global businesses build strategies, drive transformations, build world class teams and maintain a strong compliance culture for over 25 years. Prior to joining Nielsen in 2010, Yuneeb held roles at PricewaterhouseCoopers, Bristol Myers Squibb, United Technology and General Electric.

During his time at Nielsen, Yuneeb has held several leadership roles including CFO of Global  Technology and Operations. He has also led several transformation projects, including the implementation of a new finance service model across Europe. In 2019, he became the Chief Financial Officer of Global Connect and created the first ever truly global, end-to-end finance organization for the business.


Global Product & Delivery Leader, Intelligent Analytics 

Mark Hogan is the Global Product & Delivery Leader, Intelligent Analytics, for Nielsen Global Connect. In this role, he leads a team of product leaders, developers and delivery experts, responsible for the revenue management optimization suite of analytics solutions.

Prior to his current role, Mark led Nielsen’s Retail Measurement and Consumer Panel Services product strategies for Western Europe and the Pacific. Mark’s team was responsible for all areas of product—including design, go to market strategies, partnerships and acquisitions—for over 20 markets.

Mark began his career with Nielsen in 2004. He has held numerous leadership roles in Product Development, Global Modeling, Process Improvement, Analytic Consulting, Client Engagement, Operations and Data Science, based in the United Kingdom. 

He is a big believer in creating an environment of equality and fairness within the workplace, in taking informed risks and moving fast, and in building great team spirit.

Mark is based in North Yorkshire, U.K., and graduated with a degree in Marine and Freshwater Ecology from Queen Mary University of London.


Executive Vice President, World Wide Commercial Business,

Judson Althoff is executive vice president of Microsoft’s Worldwide Commercial Business (WCB), which drives commercial business strategy for enterprise, public sector, small and mid-market, services, developer and partner communities.

Althoff joined the company in March 2013 as president of Microsoft North America. In this role, he was responsible for commercial and public sector customers and partners, the retail and operator channel, and consumer business across the U.S. and Canada. Under his leadership, Microsoft North America achieved double-digit revenue growth in a $30 billion business and triple-digit cloud growth.

Earlier in his career, Althoff spent several years in senior sales roles at Oracle and EMC. He earned a mechanical engineering degree from the Illinois Institute of Technology (IIT), serves on IIT’s Computer Science Advisory Board and is co-chair of Free the Children’s Seattle WE Day.

Originally from Ohio, Althoff resides in Seattle with his wife.




Meghan Trainor first made history in 2014 with her diamond-certified smash single “All About That Bass.” Since then, the award-winning singer, songwriter, and multi-instrumentalist has garnered a Grammy® for Best New Artist, achieved eight multi-platinum singles and two platinum albums, sold out three world tours, penned multi-platinum hits for peers across pop and country, and received countless industry awards and nominations. Expanding her influence on pop culture, she starred on FOX’s hit series The Four: Battle for Stardom for two seasons and on the superstar coaching panel of ITV’s The Voice UK alongside Sir Tom Jones,, and Olly Murs. She kicked off 2020 with the release of her third full-length album, Treat Myself (Epic Records), which includes the platinum smash “No Excuses” as well as blockbuster anthems and collaborations such as “Nice To Meet Ya” [feat. Nicki Minaj], “Genetics” [feat. Pussycat Dolls], “After You” [feat. AJ Mitchell], and “Wave” [feat. Mike Sabath]. In July, she released Treat Myself Deluxe, which featured three new original tracks, including “Make You Dance,” and two acoustic recordings of fan favorites. Now, she readies the release of her first-ever Christmas album, A Very Trainor Christmas, arriving October 30th via Epic Records.


DJ and Music Curator

Hesta Prynn is the go-to DJ and music curator for an impressive blue-chip client list with an emphasis on all things tech and female focused. She is a regular presence at global leadership summits, a frequent guest on Sirius XM Radio, and has been featured in numerous fashion campaigns and television commercials. Hesta Prynn acts as musical director for a number of companies and membership clubs, and produces live events and television programs. 

She got her start in music as a performer in the Columbia Records female trio Northern State, touring with some of the biggest names in entertainment and attracting the attention of Questlove, drummer for The Roots and musical director of The Tonight Show, who taught her to spin vinyl. 

Hesta Prynn is known for her encyclopedic knowledge of musical genres and her career of “firsts”, breaking down barriers and existing in spaces traditionally reserved for men.