What we measure

Pinpointing shoppers who want to buy your product and effectively shaping your marketing efforts is crucial to success. But how can you focus in on these key customers? It all comes down to creating a single view of consumers: who they are, how they shop and why they buy. Our segmentations solutions will help you develop effective communications and plan engaging media strategies.

That’s what every business needs to know, but while there are plenty of potential consumers, they all seem to want something different. The Middle East and North Africa countries (the MENA region) cover an extensive area, and about 380 million people live here. So where do you start? How do you identify your best consumers? Who are they? What makes them do what they do, buy what they buy, buy when they buy and watch what they watch? Sometimes your best view is from the ground up.


We track billions of data points from a host of sources, and with this mass of information, we can show you consumers as they really are: unique segments instead of opaque lines on a spreadsheet or points on a map.

You can put this information into action regardless of your industry. For example, will your store be more successful in the nearby shopping mall or would you be better off setting up shop across town? Who is your competition for the customers you care about most? Where are the gaps in your market? To what type of advertising do consumers react best?

Our segmentation solutions answer these questions in as much detail as you want. We can give you aggregated and customized demographic data to understand geography based on region and locality and any level in between. We can even help find consumer needs that haven’t yet been articulated, giving you insight into how to shape your product offerings to suit rapidly evolving desires. And once we’ve created a plan together, we’ll give you the tools to measure its effectiveness.

We understand that consumer focus is critical to everyone’s success; let’s work together to put big numbers on your bottom line.