The Brains Behind Better Brands
It’s the next big thing, studying consumer brainwaves to predict behaviour. Consumer neuroscience helps us measure attention, emotional engagement, and memory retention, providing a goldmine of information for marketers, which they can use to hone their strategies and spends.
Here’s how companies can use consumer neuroscience to up their game!
https://develop.nielsen.com/in/en/insights/article/2015/the-brains-behind-better-brands/
