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FIFA World Cup 2022TM: The essential data hub

Welcome to Nielsen’s essential data hub for the FIFA World Cup 2022™. We’ll keep you updated on the predictions, standings, sponsorship trends, fan insights and our perspective on it all.

Follow along as we track the intel you need—on and off the field.

Men’s World Ranking powered by Gracenote

See the men’s national team standings.

Last Updated

  • 1-30
  • 31-60
  • 61-90
  • 91 -120
  • 121 -150
  • 151- 180
  • 181 – 210
  • 211 – 222
Rank Team Points
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Rank Team Points
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Rank Team Points
Rank Team Points
Rank Team Points
Rank Team Points
Rank Team Points
Rank Team Points
Rank Team Points
Rank Team Points
Rank Team Points
Rank Team Points
Rank Team Points
Rank Team Points
Rank Team Points
Rank Team Points
Rank Team Points
Rank Team Points
Rank Team Points

The Gracenote World Football Ranking is a proprietary methodology created in 2002 and based on the Elo system used for ranking chess players. Every time two teams compete, one wins points from the other depending on the result, the winning margin, who is at home and the relative strength of the two teams playing, and the importance of the competition.


The World Cup’s most powerful players and teams on Instagram

Last Updated

  • The 10 most influential footballers
  • The biggest breakthrough players
  • The most popular team accounts

These players consistently score the most views and engagement.

Rankings were created with Nielsen’s influencer measurement tool, InfluenceScope. Rankings are based on Instagram measurements from August 2021-July 2022, including the following KPIs: social following, content engagement, fan base growth, and social media value.

These footballers saw a big growth surge on social media.

Rankings were created with Nielsen’s influencer measurement tool, InfluenceScope. Rankings are based on Instagram measurements from August 2021-July 2022, including the following KPIs: social following, content engagement, fan base growth, and social media value.

These teams have the most avid Instagram followers from around the world.

Rankings were created with Nielsen’s influencer measurement tool, InfluenceScope. Rankings are based on Instagram measurements from August 2021-July 2022, including the following KPIs: social following, content engagement, fan base growth, and social media value.

Insights

Sports & Gaming | 09-30-2022

Social currency: How much is a World Cup influencer worth?

With billions of fans following the World Cup on social media, brands that harness the power of rising football influencers will score big with fans—and with campaigns.


Media | 05-27-2022

The champions league: How media rights deals are shaping the global soccer landscape

The UEFA Champions League Final isn’t just a fan favorite; sports are a huge draw for media buyers and the payoffs for rights holders are rising.


Media | 05-17-2022

Building better connections

Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create connections that drive engagement—and ROI.


Media | 03-29-2022

Playing the game: Breaking the bias with women influencers in sports and gaming

Working with female influencers is a winning move for brands looking to create an authentic connection with their consumers.


Media | 03-16-2022

Sports fans are raising more than just brand awareness

Sports sponsorship activations are doing more than boosting brand awareness—they’re leading to higher conversion rates.

Excited crowds on a sports stadium

Fans are changing the game

This global report looks at the consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.

Bird view to the soccer stadium full of spectators

World Cup countdown

As a part of FIFA’s Research Programme, Nielsen surveyed respondents across 28 global markets about the FIFA World Cup Qatar 2022™. These are our findings.

Read More..

The ultimate World Cup viewing experience 

Boost your World Cup broadcast with a comprehensive sports menu that gives viewers live stats, integrated match info, and details on the matches they care about.

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